The opening of the Medvedgrad brewery

The event team of Out of Focus has organized a two-day opening of the new Medvedgrad Bewery. The new state of the art complex was first introduced to investors and reporters, and was later on visited by as many as 5000 visitors during the afternoon-enjoying good beer, food and listening to different bands. One important part of the opening was the public introduction of 3 new beer labels. Also, throughout the Brewery characters from the beer labels were revived, interacting with guests and presenting fun facts and information about the beers and the Brewery itself. Thus, the audience was greeted by the Grička Witch at the very beginning of the tour, followed by the Black Queen and her court in front of which the knights fought. Visitors ended the tour by going through the Golden Bear lair, and throughout the tour they were able to exclusively taste the beers brewed in barrels presented to them by Mijo Budicki, the first Croatian barrel to earn the Medvedgrad beer label. In addition to organizing the event, Out of Focus’s lenses captured and photographed everything, delivering the final video as well as several hundred photographs.