Karlovački cener

Out of Focus led the entire marketing, public relations and photo and video production for the 8th Heineken 0.0 Karlovac 10k. About 600 photos were delivered, dozens of video statements of runners and a final video. Around 80 media announcements were published as well.

Karlovac 10k hosted about 600 runners in the main, relay and elite race. Runners ran 10 kilometers through the historic Karlovac Star. The races were held as part of the Star Summer and marked the 441st birthday of the city of Karlovac in a sporty way. Karlovački cener is the first bronze label race in the world to be held during the coronavirus pandemic.